Why I Said No To Turning Our Toddler Into Content

Recently, my fiancé pitched the idea that he wants to make funny parenting skits. I thought at first that we would dress up and play all characters in these videos. But no. He said our 2-year-old daughter will be in these skits. I said no, because that just didn’t sit right with me.

He looked surprised, even a little hurt. “It’s harmless,” he said. “Just cute stuff. Her being herself.” I told him that’s exactly the problem—she’s just a baby. She doesn’t know what it means to be “online.” And I don’t want her growing up with a camera in her face, always being watched.

He laughed it off at first, said I was being overly cautious. “All the family channels do it,” he said. “And they’re making bank.” That’s when I realized this wasn’t just about documenting moments—it was about views. Algorithms. Maybe even money.

I felt a knot in my stomach. “She’s not a brand,” I said. “She’s a child.”

We let it go that evening. He didn’t bring it up for a few days, but I noticed something had shifted. There was a quiet tension between us. I caught him filming her giggling at her toys a few times. Just little clips. Nothing bad. But I saw him uploading them to a private TikTok account he had made.

I didn’t confront him right away. I wasn’t sure if I was overreacting. But then a friend sent me one of those videos. It had gone semi-viral—like, over 100K views. Our daughter’s face. Her laugh. In the comments, people were speculating about her name, her age, where we might live.

That’s when I snapped.

I waited until she was asleep that night and asked him directly. “Why did you post those videos after I said no?”

He looked at me like I was being unreasonable again. “I didn’t show her doing anything bad. Everyone loved it. Look at the comments!”

I didn’t care about the comments. I cared that he didn’t listen. That he crossed a boundary I thought was clear.

He apologized, kind of. Said he got carried away. Said he just wanted to give people something joyful. But there was still that undertone of frustration—like I was holding him back from something big.

For the next few weeks, things were tense. We didn’t argue outright, but we weren’t really connecting either. It was like we were on two different sides of something bigger than either of us could name.

Then one afternoon, I got an email from a brand. A baby brand. They had found one of the videos and wanted to collaborate. They even knew our daughter’s name.

I felt sick.

I forwarded the email to him without a word. That night, he came to me with a strange look in his eyes. “They’re offering money,” he said quietly. “More than I make in a month.”

I didn’t even blink. “She’s not for sale.”

He sat down. For once, he was quiet. He didn’t fight back. And that silence told me something had finally landed.

The next morning, he deleted the account.

I thought maybe that was the end of it. That we could move on, chalk it up to a mistake. But a few days later, I found out he had started a new account.

This time, he wasn’t using our daughter. He was playing both roles himself. Dressing up. Doing the skits he had originally pitched.

I was actually relieved. And I’ll admit, some of them were pretty funny. Corny, but in that dad-joke kind of way. He started building a following. Nothing massive, but enough to keep him motivated.

Then something strange happened.

People in the comments kept asking, “Where’s your daughter?” or “We miss the baby!” Some were even accusing him of being a bad dad for not including her anymore.

He ignored most of them, but I saw the way his face changed each time he read one. Like he was torn between what he wanted and what felt right.

Then, one of his videos went viral. Not because it was funny—but because someone had stitched an old video of our daughter laughing with a new one of him alone, suggesting we had “broken up” or that something bad had happened to her. The comments were brutal.

I was furious. Not just at the stranger who did it—but at how easy it was for our lives to become someone else’s speculation. All from a few seconds of video we never even agreed to share.

I told him, “This is exactly what I was afraid of. You can’t control what happens once she’s out there. People will twist anything.”

He didn’t say much. Just nodded. I think that was the first time he truly understood.

After that, he made a decision. He made a video—not a skit, just him talking—to explain that his daughter would no longer be shown online.

That he had made a mistake. That protecting her mattered more than going viral. It didn’t get as many likes as his other stuff, but it felt honest.

Then something unexpected happened.

A parenting blog picked up his story. Wrote a whole piece on it. “Why One Dad Decided To Stop Posting His Kid Online.” It wasn’t a hit piece—it was respectful. Thoughtful. And it sparked a conversation.

Other parents started commenting that they were rethinking their own choices. Some said they had deleted their own videos. Others said they never thought about it that way. A few were defensive, sure, but most were grateful.

Suddenly, his platform started growing for a different reason. Not because of cute baby clips—but because he was being real.

He started making videos about parenting from his point of view. Not using her as content, but talking about what it felt like to be a new dad. The fears, the joys, the failures.

People responded to that. In a big way.

One day, he came to me holding his phone, grinning like a kid. “A publisher reached out,” he said. “They want me to write a book about this. About fatherhood without the filters.”

I couldn’t believe it. A book?

He nodded. “I want you to write it with me. Your side. Our story.”

And we did.

We took turns writing chapters. Some about our daughter. Some about us. Some about the fights and the fears. All of it real. Honest. No fake happy endings, just what we learned along the way.

When the book came out, it didn’t hit any bestseller lists. But it reached people. We got letters. Emails. Parents thanking us for saying what they were too scared to admit.

One message stuck with me. It was from a single mom in Idaho. She wrote, “Thank you for showing me that I’m not a bad parent for wanting to keep my son offline. Sometimes it feels like I’m the only one not chasing likes. You reminded me I’m enough.”

That’s when I knew it had all been worth it.

There was a time I thought this disagreement would tear us apart. And honestly, it almost did. But looking back now, I think it saved us. It forced us to define who we wanted to be—not just as parents, but as people.

We still take videos of our daughter. But they’re for us. For her. For the quiet Sunday mornings and the rainy days when we want to remember how small she was. They’re not for the world. And that boundary has given us something we didn’t know we needed: peace.

There’s something powerful in choosing not to share everything. In saying, “This moment is just for us.” Not everything has to be content. Some things are sacred.

If you’re a parent reading this, I want you to know—it’s okay to say no. To draw a line. Your child doesn’t owe the internet anything. And neither do you.

The likes might feel good in the moment. But they don’t tuck your child in at night. They don’t hold your hand when the world feels loud. You do.

And that’s enough.

Thanks for reading. If this story resonated with you, share it. Someone out there might need the reminder. And don’t forget to like it—it helps more parents find it too.